Page 8 - spectrum-volume-14-issue-7.pdf

8 2020 | Spectrum | Volume 14 Number 2

Netflix subscribers over the years

A Fight to the Top:

Rise of OTT Platforms

DRUTHI JITHENDRA its own exclusive content and
attractive subscription prices,
The recent boom in the usage it is easy to see an elevation in The Vice Chancellor of SRMIST at the event
of OTTs or ‘Over the Top’ popularity. However, despite the
network services can be gaudily myriad of available features, one International Chefs Day with
compared to the way the last could ponder over the million-
slice of pizza is eaten when in dollar question- is this a wise a focus on rural development
a group- fast and unexpected. economic decision to make?
The rise of these OTTs is the
result of the growth of one With each platform boasting STAFF WRITTER the importance of chefs being Technology, Vice Chancellor
of the most if not the most of its exclusive shows, a viewer health themselves in the first Dr. Sandeep Sancheti in his
popular OTT ‘Netflix’. With invariably subscribes to different “Food is the essence of place. “There is nothing like addressing focused on the
internet services now globally OTTs to satiate their desires. This healthy living”, said Dr. Chef eating mother’s cooking because importance of eating healthy
available, OTTs have received alone cranks up the monthly Damodharan, President of it is tradition and medicine food and how it has come into
an additional boost in users that expenses by about INR 1000 SICA, celebrity and Guinness to health. There are several practice in the last six months.
were not available before, with a month. Even the most basic World Record holder at the ingredients that we use in our “The COVID has given us an
the pandemic helping its cause. plans available are significantly International Chefs day 2020 kitchen that helps us improve opportunity to go back to our
expensive when compared
Having set the success of to cable TV with costs in the celebration organised by SRM our health and well-being,” he traditional food. Food and
Netflix as the benchmark, several range of INR 700 - 1000 rupees Institute of Hotel Management said. He also demonstrated hotel management can never
multinational corporations a month, depending upon the (SRM IHM), Kattankulathur. how to cook a healthy meal in be done online. Our aim must
such as Amazon and Disney broadcasting service. Although The theme for this year’s event the comfort of our homes. “Eat be to remove malnutrition with
followed suit, building their there is a variation in price, the is ‘Healthy food for the future’ well, exercise properly and sustainable food,” he said.
own OTT platforms such as current trends show that OTTs with a special focus on Rural enjoy life,” he added.
Amazon Prime and Disney+. will occupy at least 10% of Empowerment for Women. Dr. T. Anuradha MBBS, said The event was
In India, several indigenous global viewership in the years to The event was held at State that we get all sorts of products
popular broadcasting companies come. Indeed, as times change Institute of Rural Development in the market. “We should know held with all the
developed their platforms with and evolve, we are moving Tamil Nadu - Maraimalai Nagar the difference between pure and
networks like zee5 and Hotstar towards an era where one day and had Damodharan preside over adulterated food. However, many safety protocols
leading the markets.
OTT platforms may become a as Chief Guest, Dr. T. Anuradha are moving towards unhealthy in place.
With each channel comprising daily commodity in our lives. MBBS, District Designated food which leads to an unhealthy
Officer Food Safety Department lifestyle. Eating proper food in Director of SRM
Kanchipuram & Chengalpattu the right quantity is essential IHM Dr. Antony
District and Chef Shri Bala, for a good and healthy life.
Reporting for Spectrum Consultant Chef Food Historian, Our health is in our hands.” Ashok Kumar
Tamil Nadu& Kerala Brand She did a demonstration on
Ambassador of EatwithIndia how to find adulteration in the welcomed the
• Contributing reports should be confined were the Guests of Honour. product/groceries that we buy.
to a maximum of 250 words and must The event was held with all Shri Bala stressed on the gathering.
be written by students only. the safety protocols in place. importance of using food as Apart from
Director of SRM IHM Dr. medicine. A firm believer of this
• Accompanying pictures must have Antony Ashok Kumar welcomed and has been following it herself. International
captions. Pictures without caption will the gathering. Apart from She explained how parents can Chefs Day,
not be published International Chefs Day, SRM provide tasty food for children
IHM also celebrated World Food at home without adding artificial SRM IHM also
• Request for coverage in Spectrum by Day 2020 and World Tourism colour or flavouring agent. celebrated
its editorial team must be made well in Day 2020 on the occasion. “Change has to begin at home
advance with an accompanying note and The event was held as a training, and we can provide a balanced, World Food Day
the invitation to sridhark@srmist.edu.in demonstration and a speech on tasty and healthy diet without 2020 and World
heritage and food adulteration using any artificial colouring
• Coverage of a certain event or receipt of for the empowerment of self- or flavour agents.” Shri Bala Tourism Day
an article does not guarantee publication. help group and Rotary Inner also demonstrated making a 2020 on
nutritious and balanced meal
Wheel ladies.
-Editor Speaking to the audience using our own pluses. the occasion.
Chef Damodharan stressed on SRM Institute of Science and