Page 2 - Spectrum Volume 14 Issue 3

2 2020 | Spectrum | Volume 14 Number 3

7th International Conference

on Business Research

STAFF WRITTER Care indexed journals and SRM
Business Horizon Journal. On the
An international conference first day of conference, papers
was held in the SRM institute were presented by professionals,
of science and technology scholars and industrialists with
recently hosted by Department 100 plus participants. “The
of Commerce with resource department of commerce did
persons from all over the world. not want the pandemic to affect
The inauguration was done our academic schedule or our
by the renowned IRS official annual events so we have taken
Mr. Nanda Kumar. The chief this step of conducting our
SRMIST’s Deputy Registrar & Director of SRM IHM Dr. Antony Ashok Kumar,
Authorcafe’s Consultant Sales and Strategy Punit Dhandhania & Senior Vice President (HR) guest gave his insights about international conference in a
Shubha Kasiviswesaran, SRMIST’s Registrar Dr. N. Sethuraman, Pro Vice Chancellor (E&T) the current business system virtual mode. With the support
Dr. C. Muthamizhchelvan and Joint Director (Research) Dr. SRS. Prabaharan at the MoU signing. and research options and how of all our faculties we were
the pandemic has affected the able to conduct the conference
SRM signs MoU with AuthorCafé for enhanced teachers and students. Apart successfully” commented, the
from him various other officials
research writing, management and communication with various designation joined Organiser of the Conference.
the virtual conference and gave The 2 day conference intended
STAFF WRITTER Dr. N. Sethuraman, Pro Vice “We are very excited to have their views and ideas. The to give an idea about the area of
Chancellor (Engineering been selected by SRMIST for conference was scheduled for business research by categorizing
SRM Institute of Science and Technology) Dr. C. implementation of our product to 4 sessions in 2 days which was the research theme into different
and Technology (SRMIST), Muthamizhchelvan, Deputy automate their academic content completely held virtually. The sub heads like finance, pandemic
Kattankulathur has signed an Registrar & Director of SRM publishing program. SRM has organizers received 180 plus and commerce, marketing,
MoU with AuthorCafé India Pvt. Institute of Hotel Management been a pioneer in many fields and research papers of which 20 human resource etc. and papers
Ltd, a knowledge management Dr. Antony Ashok Kumar, Joint once again they have shown a papers were from international were strictly categorized in a
platform for research content Director (Research) Dr. SRS. path for making Indian research delegates. The selected papers manner they synced with the
that facilitates academia in the Prabaharan among others. more impactful on the global will be published in Scopus, UGC conference theme.
creation, collaboration, review, This MoU will benefit SRMIST stage.” Punit Dhandhania said,
dissemination, and administration with the enhanced productivity “This is a Cloud-based research
of research content such as of research writing through writing platform, accessed from The Careless Use of
reports, theses, dissertations, automated & streamlined anywhere on the Internet. We
and grant proposals.
workflow; make Theses content need our system to adapt to the Mental Health Terms
AuthorCafé was represented searchable, discoverable, citable writer and not the other way
by its President Dr. Shanthi and showcase their institutional around.”
Krishnamoorthy, Senior Vice research output; and enable them PRIYANKA R
President (HR) Mrs. Shubha to onboard/launch SRMIST’s own Dr. C. Muthamizhchelvan said, Mental illness is a real
Kasiviswesaran, Consultant journal. Dr. SRS. Prabaharan gave “SRMIST is a comprehensive Disturbed, depressed, retard,
Sales and Strategy Mr. Punit a brief introduction to AuthorCafé university. Our approach is and psychotic. These are some problem that changes
Dhandhania and Product Manager and how SRMIST would benefit interdisciplinary research and words people incorporate into the way an individual
Mr. Neelanjan Sinha. SRMIST from it. Speaking at the event, such tools will help our university their daily life without realizing thinks, feels, and acts. It
was represented by Registrar Dr. Shanthi Krishnamoorthy said, in the long run.” what they really mean. “When
we are tossing about these words affects them physically,
to describe other behaviours, psychologically and
Haruki Murakami: Japan’s it can make people who have emotionally, and threatens

Unconventional Literary Genius these disorders feel very their social well-being.
diminished, and can trivialise
mental health,” says Scott Bea,
a clinical psychologist at the
EASHA NAIR Norwegian Wood (1987) was Center of Behavioural Health
named after a Beatles song. He at Cleveland Clinic.
With works that range from was initially notorious amongst
coming-of-age stories about Japanese literary critics for Mental illness is a real problem
teenage protagonists to accounts defying the conventions of that changes the way an individual
of people who were victims to Japanese literature. While many thinks, feels, and acts. It affects
Tokyo’s devastating gas attacks, authors from the country took a them physically, psychologically Words have power
Haruki Murakami has quite the patriotic stand in their writing, and emotionally, and threatens
unusual roster when compared to Murakami unabashedly let his their social well-being. These casually in conversation without
other Japanese au thors. The western influences shine in his Haruki Murakami terms aren’t for casual descriptions realizing the ramifications that
71-year-old novelist is widely works. He broke free from the of emotions or personality traits. they may have. It is essential
regarded as one of the pioneers shell of a ‘Japanese author’ by to no sense, yet his stories flow For people who are already to be considerate of the ones
carrying the burden of coping
in modern contemporary fiction making his works truly globalised beautifully and instil a longing living with a mental illness by
and is one of the best-selling and accessible to readers across for more. Such is the genius of with an illness, stigma is an using appropriate terms. This
authors hailing from the Land the ocean. Often, Murakami does Murakami, who is considered unfair addition. It may prevent will ensure that they do not feel
them from seeking help or even their conditions are trivialised,
of The Rising Sun. not care to elaborate details in his a strong candidate for a Nobel worse, trigger the condition. These and the words describing their
prize by many. While he cites
Murakami is famously known stories and settles with a surreal the thought of winning the prize words are not applicable in any behaviours are not used without
for constantly incorporating music and open-ended finale. Given as something that would muddle situation or to any individual thought. Words have the power
into his works and many of his how he dabbles in the genre of his resolve as a writer, there is outside a discussion about mental to make or break, and that is a
novels are named after songs. For magical realism, many of the no doubt that he has set himself health, and neurodivergence. thought that must always be
example, the bestselling book events in his stories make little apart as a literary savant They should never be included borne in mind.