Page 17 - Spectrum Volume 17 Issue 2
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2023 | Spectrum | Volume 17 Number 2   17

        Alumni Mentors                                      Department of ECE, SRMIST Vadapalani

        Introduction Session                                organizes a lecture on Cloud Computing


        STAFF WRITER              alumni mentors was conducted,
                                  focusing on topics such as higher   STAFF WRITER
          The department of ECE and the   studies in selected countries and
        Directorate of Alumni Affairs in   interview skills, career development,   The Role of Cloud Computing
        association  organised a “Alumni   product  development  and   on Digital AdTech Convenor
        Mentors Introduction Session” on   entrepreneurship, core placements   Dr.Shirly Edward A, Associate
        28.08.2023, through online mode.   and dream offers, industry trends,   Prof & Head of Department,
        The following Alumni Members   and the importance of mentor ship.   Department of ECE, SRMIST-
        of the department introduced   The discussion provided valuable   VDP Faculty Coordinator Dr.
        themselves and detailed about their   insights and guidance for students.  Kavitha V P, Assistant Prof(Sr.Gr.),
        filed of expertise and how they can                 Department of ECE, SRMIST-VDP
        mentor their juniors.     Networking Session:       Resource Person-Mr.Saravanan
        1. Shankhayan Das Gupta, Batch   Following the panel discussion,   Jaganathan, Senior Software
                                                            Engineer, Zeta Global
          - 2013-2017, Bid Manager,   a networking session allowed
          Growth Operations, Genpact  students to connect with alumni  Introduction:
        2. Yashwant Krishna, Batch -   mentors on a one-on-one basis.   In today’s data-driven world,   Real-time Data Analytics:  Platforms:
          2014-2018, Solution Engineer   Students could ask questions, seek   AdTech plays a crucial role in   Cloud computing empowers   Cloud computing facilitates
          II - Clear              advice, and discuss their career   shaping how businesses connect with   AdTech platforms with real-  seamless integration among
        3. Mohammed Ansari M A, Batch   aspirations.        their customers. Cloud computing,   time data analytics, providing  various AdTech platforms. This
          - 2016-2020, Senior Software   Mentorship Matching:  with its scalability, flexibility, and   advertisers with valuable insights into  interoperability enables advertisers
          Engineer, ST Microelectronics,   During the event, students were   real-time capabilities, has emerged   customer behavior, preferences, and  to streamline workflows, eliminate
          Singapore               provided with mentorship matching   as a driving force behind the   engagement patterns. Mr. Saravanan  data silos, and optimize campaign
        4. Nishta Jethi, Batch - 2017-2021,   forms to express their preferences   evolution of AdTech. Mr. Saravanan   emphasizes that this data-driven  performance. Mr. Saravanan
          Data Management Coordinator,   for potential mentors. Alumni   Jaganathan, a seasoned professional   approach allows businesses to  highlights the significance of this
          Hyundai GLOVIS, Canada,   mentors also had the opportunity to   at Zeta Global, shares his expertise   make informed decisions quickly,  integration, as it allows businesses to
        5. Krishna Kumar B, Batch - 2017-  express their interest in mentoring   in this report, shedding light on   enabling personalized ad targeting  create holistic marketing strategies,
          2021, MSc Microelectronics,   specific students.  the role of cloud computing in   and increasing overall campaign  enhancing cross-channel ad delivery
          University of Liverpool, UK                       revolutionizing digital advertising.  effectiveness.  and user experiences.
          Dr A Shirly Edward, HOD/ECE,   Q&A Session:       Cloud Infrastructure and   Enhanced Targeting Capabilities:  Challenges and Security Concerns:
        welcomed the alumni speaker and   A question-and-answer session   Scalability:  Leveraging cloud-based AdTech   Despite its numerous benefits,
        the gathering and also delivered an   provided students with the chance       solutions, advertisers can utilize  cloud computing in AdTech also
        opening speech emphasizing the  to ask alumni mentors about their   One of the key advantages of   advanced targeting capabilities. By  presents challenges, particularly
        importance of alumni mentorship  experiences and seek advice on   cloud computing in AdTech is   leveraging vast amounts of data  concerning data security and
        and the objectives of the event.. Mr   various career-related topics.  the ability to harness scalable   stored in the cloud, advertisers  privacy. Mr. Saravanan discusses
        P Rathinakumar, A.P.(Sr.G.)/ECE                     infrastructure. Advertisers can   can precisely target audiences  the importance of robust security
        Mr A Dinesh Babu, A.P.(Sr.G.)/ECE   Closing Remarks:  handle varying workloads and   based on demographics, interests,   measures and compliance with data
        were also present in the meeting.   The event concluded with closing   accommodate sudden spikes in   browsing behavior, and more. Mr.   protection regulations to safeguard
        This event aimed to connect current  remarks from the department   traffic during ad campaigns, ensuring   Saravanan explains that this hyper-  sensitive customer information.
        students with alumni mentors,  alumni coordinator  Mr A Dinesh   uninterrupted user experiences.   targeting enhances the relevance  Conclusion:
        providing them with an opportunity  Babu, A.P(Sr.G.)/ECE expressing   Mr. Saravanan highlights that   of advertisements, resulting in
        to build valuable professional  gratitude to all participants for   cloud-based platforms enable   improved user engagement and   In conclusion, cloud computing
        relationships and gain insights into  their involvement and encouraging   businesses to dynamically allocate   has emerged as a game-changer
        their respective fields. The event  ongoing mentorship connections.  resources, optimizing ad delivery   conversion rates.  in the realm of digital advertising
        featured several activities and   Follow-Up:        and cost-effectiveness.   Seamless Integration of AdTech  technology.
        discussions to facilitate networking
        and mentorship connections.   After the event, students were
                                  mentors they had connected with.  SRMIST Vadapalani Students visit ICF, Chennai
        Alumni mentors were invited to   encouraged to follow up with alumni
        introduce themselves, sharing their
        educational and career backgrounds,   Contact information was shared,   STAFF WRITER
        as well as their areas of expertise.   and students were reminded of
        This allowed students to identify   the importance of maintaining   On 8th September, the students
        potential mentors with aligned   these valuable connections. The   from the ECE department of
        interests and goals.      overall program was arranged and
                                  coordinated by faculty coordinator   SRMIST Vadapalani had the
        Panel Discussion:         Mr P Rathinakumar, A.P.(Sr.G.)/  privilege of visiting the Integral
          A panel discussion featuring  ECE.                Coach Factory (ICF) located
                                                            in Chennai, Tamil Nadu. The
                                                            primary purpose of this visit
                                                            was to gain insights into the
                                                            manufacturing processes,
                                                            technological advancements,
                                                            and the significance of ICF in   production of railway coaches.  to detail. ICF produces a wide
                                                            the Indian railway industry. 51   The precision and efficiency of  range of coaches, including
                                                            students of ECE were accompanied   the manufacturing processes  passenger coaches, metro coaches,
                                                            by faculties Dr. Anita Christaline.   were impressive. The students  and high-speed train coaches
                                                            J and Dr. Kabilamani. P for this   had a comprehensive view of  (Vande Bharat). Students had the
                                                            industrial visit.
                                                                                      the production process, starting  opportunity to explore different
                                                              ICF is renowned for its  from the layout design to the  types of coaches, each tailored
                                                            manufacturing excellence in  intricate wiring and assembly.  to specific requirements. One
                                                            railway coaches. During the  It was fascinating to see how  of the main highlights was the
                                                            visit, the students witnessed  raw materials are transformed  Coach Museum, which had rich
                                                            the state-of-the-art facilities and  into fully functional railway  history and evolution of railway
                                                            modern machinery used in the  coaches with meticulous attention  coaches in India.
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