Page 17 - Spectrum Volume 14 Issue 3

2020 | Spectrum | Volume 14 Number 3 17

A Resilient Shuruaat - Shuru ’20 SRM Indian Energy Conference

KRITIKA MALHOTRA LAWRENCE S. Marine Energy Council along with
the International Press. With the
RITIK SHRIVASTAVA Over the past 4 editions, the motive to involve, evolve and
“Life is a journey that must SRM Indian Energy Conference aggregate the ideas of the youth,
be travelled no matter how bad has hosted MUNs across different SRMIEC witnessed delegates
the roads and accommodations.” types of committees that have from all over India from various
helped set a benchmark and go colleges and institutes.
-by Oliver Goldsmith beyond the traditional boundaries Throughout the three days, the
Shuru ’20 was an avant-garde of a MUN. The fifth edition event conducted highly researched
event, owing to the current hosted from 20th-22nd November debates along with energy-related
scenario. The pandemic, instead 2020 proved to be no different. conflicts among the represented
of slowing down the organisers, SRMIEC aims to provide a nations and new, sophisticated
gave them a push to bring out The Banner for Shuru ’20: #TheNewNormal chance to represent countries, agendas were proposed and put
organizations, or individuals at a
their creative best and utilise conference simulating international forward by the delegates. The
innovative resources to conduct Events ranging from quizzes, momentum to Shuru, setting and national level discussions second night consisted of a virtual
this huge annual fresher’s event open mics, poetry writing, a higher benchmark for the and, in turn, work on crucial social night which saw a plethora
online. The massive influx of gaming, puzzles, Rubik’s cube upcoming years. This event predicaments and solutions for of energetic performances led by
participants came as a pleasant championships, etc were held facilitated the interaction between energy and its relevant sectors. talented musicians and actors and
surprise to all. The prelims using both online and offline the freshers and their seniors bonds formed between people from
began on December 1, 2020, means. Several distinguished With ‘Conquering energy’ as their different colleges. The conference
and the main event was held experts in the respective fields from multiple disciplines and motto, the fifth edition of SRMIEC concluded after every committee
between December 5, 2020, were invited to judge these campuses. Winners were awarded aimed to have committees discuss got to its goal with their agendas
and December 6, 2020. Under competitions. The freshers certificates and prizes. The saving, renewing, and conquering and the names of the winning
the guidance of the Directorate participated with much fervor event ended with high spirits energy. SRMIEC presented a wide delegates were announced. With
of Student Affairs, several and exhibited a wide range of and ecstatic participation. The variety of committees ‘Conquering energy’ as the
events and celebrations were talents. organisers and the participants including Committee on motto, the fifth edition of
successfully organised by the kept up with the essence of Climate Change, Futuristic SRMIEC aimed to have
various member clubs and The passion and synergy Shuru ’20 and heralded the Energy Crisis Committee, committees discuss saving,
societies. brought forward a renewed spirit of ‘The New Normal’. Indian Council for Energy renewing, and conquering
Economics, International energy.

Effect of Pop Culture Frames That Change Lives

on Globalisation
SHASHANK KUMAR

SHASHANK IYENGAR to the needs of the masses, “Lights. Camera. Action!”, is
has transformed largely in the phrase most people associate
Globalisation has enabled the accordance with the varying with filmmaking. What runs
world to be a more connected needs of the people. Over the through a director’s mind when
and interdependent place by past few years, we have seen the they utter these 3 holy-words?
prompting significant changes majority being more accepting Do they feel the pressure of
in not only trade and technology of newer alternative sources of creating something which would
but also in our cultures. It has technology, information and not only inspire a new generation
manifested acceptance and entertainment over the previously of filmmakers but also educate
openness in people’s mindsets used conventional mediums. Local the masses? Or are their thoughts
which previously dwelled upon industries have also observed just as casual as the mainstream
our thoughts and perspectives internal changes with the local audience? A steroid injected
restricted to the scope of our audiences’ growing interest and person enters, blows up a few A still frame from the ‘Schindler’s List’ highlighting a girl in
exposure to societal values support for international pop red coat, representing death, destruction and loss of innocence as
by-products of War.
and cultures. This change has culture. The movies, music, cars and exits. Is that what
not only impacted the lives of web-series, art, literature and cinema truly is?
people involved in the network fashion to name a few have been During the World-War-2, ....Cinema is not only a tool to show us the horrors
but has also impacted the network vastly accepted and preferred by thousands of people would
itself. As a network of services, consumers around the world. flock to movie theaters to watch of past but also to educate the future generations.
information and trade that caters This has also simultaneously hours of grainy, black-and-white Multiple studies have given conclusive evidence that
opened several opportunities footage of the war. To feel the children learn new concepts at a faster pace from
for cross cultural exchange and pain and despair their sons,
collaborative work. The onset fathers and brothers might have movies than from books.....
of globalisation and pop culture felt. Steven Spieldberg was a
as a by-product has channelled part of one such flock. Years this world a better place so that through an inventive narrative
the transforming societies. The later, he wanted his audience no other red coat ever gets lost illustrates how multiple species
extent of its influence on the to feel what he felt when his in the stream of blood. of the animal kingdom can co-
societies and even on trade laws father was enlisted to fight exist harmoniously.
across nations is both objective Nazis. Consequently, he filmed Cinema is not only a tool
and subjective in nature. The his magnum opus, Schindler’s to show us the horrors of past Movies, unarguably, are one
consensus on what would be list, in black-and-white. The lack but also to educate the future of the best forms of escapism.
considered ideal is in finding of colours, in all but one scene, generations. Multiple studies But one should not limit them
autonomy and balance in retaining made sure that “the girl in the have given conclusive evidence to just that. An entertaining
Marvel: An influential the pre-existing cultural ethics red coat” was always the focus that children learn new concepts thriller stays with you for an
entertainment enterprise, and and embracing pop culture and of his audience’s attention and at a faster pace from movies hour, a well-crafted movie for
the finest example of pop culture urbanization in its true essence. that we always strive to make than from books, ‘Zootopia’, a life-time and then some.