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6    2021 | Spectrum | Volume 14 Number 4
        6    2020 | Spectrum | Volume 14 Number 4
                                                            Entrepreneur 2.0




                                                            B.KAVYA SHRUTHI           to find ideological twins for   “India is a key
                                                                                      collaboration, impart knowledge
                                                              We’ve grown with archetypal  and training to shareholders,   country to look
                                                            ideals, looking up to superheroes  and to widely market and scale   for leading social
                                                            and fantasizing over having  one’s business with the help of
                                                            one’s potential superpowers to  technology-driven business  entrepreneurs” says
                                                            save humanity from the evils  models. In today’s world, the
                                                            of the society. If you think   youth hold great enthusiasm to   Klaus Schwab,
                                                            these are merely fictional and   provide sustainable and innovative  executive chairman
                                                            impossible, you just might   solutions to socio-economic
                                                            not have been introduced to   and global issues. One such   and founder of the
                                                            Social Entrepreneurs yet. They   exemplary social enterprise   World Economic
                   A Still from the show “Delhi Crime”      are the people who formulate   is Aravind Eye Hospital. The
                                                            and implement disruptive and   hospital functions with efficient   Forum
        India’s first win at the                            sustainable entrepreneurial   operational costs by implementing   challenge lies in funding and
                                                            solutions to the most pressing
        International Emmys                                 global issues for zero or minimal   tiered pricing, thus providing   implementing the enterprise in
                                                                                      affordable medication and care
                                                            monetary profit. The concept of   to all sections of the society.   testing conditions which are being
                                                            Social Entrepreneurship became                      overcome with sheer creativity,

        V. REVATHI AISHWARYA      written and directed by Ritchie   prevalent only after the digital   “India is a key country to look  resolution and perseverance.
                                  Mehta, adapts events from   and internet revolution in the  for leading social entrepreneurs”  Behold, for social entrepreneurs
          The OTT platforms in India  the horrific 2012 Delhi gang   2000s. The advancements and  says Klaus Schwab, executive  are the knight in shining armour,
        such as Amazon Prime and  rape and focuses on the police   science and technology have made  chairman and founder of the  the belle of the ball and the need
        Netflix have been triumphant  investigation that underwent to   it convenient for entrepreneurs  World Economic Forum. The  of the hour, for this century.
        in showcasing the talent and  nab the perpetrators of the crime.
        creativity of Indian filmmakers.   The show sheds light on the
        Three Indian shows - Made in   way women are treated and
        Heaven, Four More Shots Please   perceived in the country. While
        and Delhi Crime were nominated   it was praised for its painstaking
        at the 2020 International Emmy   attention to details and stellar
        Awards held recently. The award   performances, it also received
        show serves as a platform to   some criticism for its overtly
        showcase the best television  sympathetic portrayal of the
        shows produced outside the  Delhi Police. Nevertheless, this
        United States. The Netflix  achievement is an important
        original show Delhi Crime won  milestone for the Indian film    (Left) Doctor, social entrepreneur and founder of Aravind Eye Hospital
        the Best Drama Series award.  industry in gaining international             Dr Govindappa Venkataswamy (Right)
        The seven-part series which is  attention.                    Ecstasy brimming in underprivileged women treated in the hospital, Madurai.


        The Triboindia 2020                                 How fan following can




        SRISHTI C                 Industrial Tribology (WCIT) saw
        PRIYANK KAPOOR.           the importance of tribological   become toxic for society
                                  advancement in India. The
          Though the year 2020 mostly   National Tribology Conference,
        had academicians of Biology   renamed as TRIBOINDIA                           subconsciously expect the society
        engaged to come up with a   2020, was held recently, which   ANAMIKA TRIPATHI
                                                                                      to hold the same opinions too.
        hopeful response to COVID-19,   accumulated a considerable   Politicians, actors, sports  The nature of fan following is
        the Tribology academicians   number of academicians from
        concluded the eventful year  various regions, via an online   personalities, motivational  also subjective to the same. Few
        with the 5th Instalment of the  platform hosted by the Mechanical   speakers, television personalities,  examples of these could be the
        National Tribology Conference.   Department of SRM Institute   and social media influencers. The  fans supporting their public figure
        Tribology is derived from the  of Science of Technology,   list of people and professions  even in obvious circumstances
        Greek word ‘TRIBOS’, which  Kattankulathur. The online   that common man admire, look  of wrong practices when their
        means- Rubbing. Tribology  nature of the much-reputed   up to and perceive as ideals  personal opinion clouds their
        is a multidisciplinary subject  conference was a new aspect  are never-ending. The concept  judgement.
        which deals with the topics of  of the gathering, which is held  of fan following is similar to   Human behavior is influenced
        Friction, Lubrication, and Wears  once every 2 years. With proper  this ideology. But how could   by several factors and in this
        Technology. The NTC’s importance  Tribology methodologies being  something driven by admiration   case of fan following these
        was first recognized and initiated  treated as a pivotal point of  and love become toxic?   factors could be our perception
        by the Tribology Society of India  importance to enhance the   However, when admiration  of the personality, a predominant   “I will drown too after you even
        of TIS, which is an umbrella term  efficiency of operations, uplifting   blindsides one’s understanding  public image of a character or   though I know to swim.”
        under which works related to  plants and machinery, along   of ethic, freedom of expression,  role overshadowing the person’s
        Tribology in India are performed  with the reduction of energy   right and wrong this can quickly  personality and more.   admiration, respect for public
        by industry-level professionals  expenditure, and breakage   turn toxic for the individual and          figure’s individual lives and
        and organization members. The  prevention, the Conference   the society.        If fan following can indeed  personalities and openness to
        first Tribology-centric conference  was an online success with                be toxic for the society and  welcome different opinions on
        held back in the days at a global  quite a number of contributions   It is human tendency to think  the individual, what could  the same subject can go a long
        scale by IIT, New Delhi by the  by tribology enthusiasts and  of our opinion to be the right  prevent it from being toxic?  way in keeping our society free
        name of World Conference of  professionals.         one and we consciously or  A genuine understanding of  from this toxicity.
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