Page 8 - Spectrum Volume 15 Issue 6

8 2022 | Spectrum | Volume 15 Number 6

The nuke control “Plan” Indie Music on Alag Aasmaan

DIVYANSH a short but significant time to NAVEEN
MANSUKHANI develop it while the US would PARTHASARATHY
have its nukes at its disposal,
Richard Rhodes asked, “how breaking the illusion of an At some point in the bitter-
did we get to the point where [we abandoned monopoly. Two, sweet 2021, many people have
have] 70,000 nuclear weapons because the “nuke science” was discovered a remedy for their
given the fact that even one not something that could not so-called existential crisis in
nuclear weapon, though the have been discovered soon by Indie music. It has a unique
years of the cold war, was more the Soviets anyway, especially and refreshing outlook under
than any political leader was when the science of the nuclear the freedom it offers. The
willing to risk exploding?” By fission process was available to privilege to explore one’s creative
deploying two atom bombs on the public since its discovery space and wedge individualist
Japan in WWII and overwriting in 1939. In fact, this is evident ideologies and experiences
Oppenheimer’s suggestion to from an episode in the 50s US while preserving the essence
decommission the Hydrogen History - physicists argued of the music is the recipe for
bomb project in 1949, the US for less military regulation as a compelling melodious tale. Indie fans go gaga over Anuv Jain during his 2021 tour
was responsible for sure, but was there was essentially nothing
it the only nation responsible? to be secretive about, which The previous year has been cent amidst the pandemic, the adversaries due to the inherent
After bombing Japan, to clarify was already not in the physics a triumphant season for Indie Indie world has become widely lack of production support from
its image not as the destroyer journals. music artists when many first- accessible. Spotify’s algorithm record labels and companies.
of lives, the US did not spare timers finally received the helped listeners identify home- Also, the pandemic’s curb on
itself from proposing a plan While the Plan was indeed a well-deserved limelight. The bred talents like Anuv Jain and live gigs is slowing down the
for the international control of poor proposal, just imagine if back lash faced by the film Tanmaya Bhatnagar, making technical, economic and social
the nukes. Released in March it were successful. How would industry during the pandamic them a household name among growth of upcoming Indie
1946, the Acheson-Lilienthal Mars have been now if all the aided Indie music to make a the Indian audience. Music artists and bands. Nevertheless,
Report, also called the “Plan,” nuke budget were invested note-worthy comeback as a analysts and experts were audio streaming platforms are
granted the world an opportunity in reusable rockets? Could mainstream solution. Indie artists quick to draw parallels between proving to be their second
to resolve its nuke insecurity the Soviets not have signed stood out with an impressive the present and the 90’s era
in the United Nations for the the deal on account of such growth of 34.1 per cent in 2020 when Indie pop music was a lifeline. Hopefully, 2022 will
first time. The Plan proposed a tomorrow. While the Plan and have garnered a better rate certified chart-buster. Despite turn things around for good and
that the Soviets stop developing was indeed a poor proposal, in 2021. As audio streaming these skyrocketing numbers, bless humanity with musical
their nukes to receive state-of- could the US have proposed services grew by almost 40 per Indie musicians face financial fortunes.
the-art nuke science, thereby something better? Why did it
rarefying the US nuke monopoly. not offer to abandon its existing
One can speculate two reasons nukes? The reason is the same Marketing yourself:
why the Soviets did not accept reason why India does not risk
the deal. One, because the US signing the Non-Proliferation The influencer culture
would have still possessed nine Treaty against obtaining the
nukes by the time the deal would permanent ship in the United
have come into effect. Thus, Nations Security Council - a ANAGHA SUNIL
although the Soviets would nation wants to ensure its
have had the recipe of a nuke, defence. How to resolve stuff, The advent of social media
in times of war, they would take think! platforms like YouTube, Tik Tok,
and Instagram, has redefined
“the celebrity”. One no longer
needs to be an athlete, artist,
SRMIST Organizes South Zone
or politician to be a celebrity,
Inter-University Women’s all that is needed is an internet
connection and an aptitude to
Tennis Tournament 2021-2022 create content for the insatiable
vortex of the internet. This has A 2019 study found that Instagram was the best platform
MOHAMMED FADIL January 2022. The tournament given rise to a new niche in for influencer marketing.
was held in the quarters of
SRM Institute of Science and Vallimai Tennis Court, SRMIST, marketing, called “Influencer comes into play. Influencer advertising them. Influencer
Marketing”. Influencers have
Technology organized the South Kattankulathur. Around 40 sway over a target audience, marketing is widely used by marketing is profitable for both
Zone Inter-University Women’s universities participated in the and they use this influence to high-end brands, as it provides the brand and the influencer,
Tennis Tournament 2021-2022. contest. The sporting authority market not only brands and them with more exposure than which leaves people with the
SRMIST always aids in women declared the first four positions products, but also themselves. traditional marketing ever could. searing question- “Where does
empowerment, and under the qualified for the National Inter- It is a very effective tool, as it leave the consumer”?
auspices of Association of University Tennis Women Influencers often gain their the consumer is often unaware
Indian Universities (AIU), this Tournament 2021-2022. The social media following by that they are being exposed The influencer
tournament was a big success. semi-finals of National Inter presenting a filtered, airbrushed to advertisements, since the can subtly
The ceremony was presided by University Tennis Women and unblemished version of marketing is subtle, unlike
Pro-Chancellor (Medical) Dr. Tournament will be carried out themselves. These seemingly traditional advertisements. A “influence”
Lt Col A. Ravikumar, SRMIST. in DCRM, Sonipat, Haryana perfect lives that they broadcast popular influencer’s nonchalant their audience
in February 2022. Amid the through social media, filled remark about their new pair of
Prof. Dr. E. Poovammal, Covid surge, the Department with sandy beaches, gourmet shoes, or a seemingly innocent to consume
Associate Director (CL Hostel), of Physical Education and food, and perfect bodies, often photo of an influencer enjoying
SRMIST was the Guest of Sports Science conducted the fill viewers with feelings of a cup of coffee in a cute café these products
Honor. The department of contest safely and followed inadequacy. Viewers try to can rake up millions for these without ever
Physical education and Sports the SOP’s put forward by the combat these feelings by trying businesses. The influencer can
science, SRMIST conducted state government, allowing to adopt a lifestyle similar to subtly “influence” their audience once explicitly
the tournament on 5th January the event to become a safe and that of the influencer, and this to consume these products advertising them
2022 and concluded it on 8th resounding success. is where influencer marketing without ever once explicitly